How to get more customers for small business?

We are an electronic manufacturing services supplier for 10+ years. Our business reached global customers. In this passage, I'd like to share some experiences of how to get more customers from internet?

1. Build attractive web site
This is huge important to get high conversion rate of web traffic. Nowadays, you'd better to pay attention to online sales particularly on handset. With this obvious trend, internet thoughts have immersed into our daily life, industrial enterprises and almost everything. Importantly, the purchase decision markers have been becoming 80s and 90s. They are more likely to find suppliers via internet, rather than exhibition or business cards. So, web site is the portal of letting customer know your full aspects and determine if to send an inquiry online.

In our case, I published following customer concerned issues on our web site.

• What problems customer will meet?
• Why they occur?
• How to resolve them?
• What's the difference between other supplier and us?
• Who we are
• How we can control the quality
• What our clients say
• Related workflow and documents

2. Start to analyze keywords
Keywords selection is an art. They play crucial role in the long term business. Actually, we do NOT suggest to change page keywords once they are set down, because search engines will punish this action. Popularity, competition and business value are the dimensions of determining a keyword. We got our keywords, such as pcba, pcb manufacturer etc. from the methods below.

• Search engine matching keywords
• Professional long-tail keyword tool
• Google Adwords
• Competitor web site

3. Build quality content
Try to build hero pages on your website, which are the targets for SEO. Almost every search engine pay big proportion to original and quality content. So, to respect user experience is the key. Other SEO skills like keyword density, inbound links, page optimization etc. are not addressed here.

4. Find other outlets from internet
Professional forum, industrial portal, social media, B2B platform, video marketing are worthy of your concern. In this case, there are increasing visitors to your web site.

5. Enhance internal management
We don't want to lose customers for our reasons, such as bad internal management, unfriendly communication, unresponsive actions.